Over the next three decades after the 1940's the Big Boy concept grew steadily throughout the Midwest and the South. Dave Frisch and his management team continued to innovate and lead the industry in areas of menu innovation, personnel development and advertising. By 1960, the company issued stock to fuel continued growth in ancillary service sectors such as hotels.
With his striped overalls and reddish-blond hair, the Big Boy character, also known as the East Coast Big Boy, remains a constant at Frisch’s Big Boy restaurants. To this day, the friendly-faced statue continues to greet guests at the front entrance of Frisch’s with a huge smile while holding a delicious Big Boy double-decker hamburger.
Under Dave Frisch’s leadership, the company grew to 200 units; all the while staying true to Dave’s vision of offering the best quality food in a clean, pleasant atmosphere, served by friendly, efficient personnel while remaining a profitable company. Despite all his successes, Dave continued to bus tables during the lunch hour at one of his restaurants to stay close to his customers. When he passed away in 1970, Dave Frisch left behind a beloved legacy and a company with $30 million in annual sales.
Today, Frisch’s is a modern brand with food and decor that appeals to multiple generations. It’s a special place that never ceases to delight new and returning customers — many who have fond memories of Frisch’s through the years and others who are making fond memories today.
